Breathe Easy Play Hard Foundation
Breathe Easy Play Hard
About BEPH
LET'S WALK THROUGH THE FOLLOWING CLICK-THROUGHS TOGETHER:
WHO WE ARE & OUR MISSION
Based in New York, Breathe Easy Play Hard (Foundation) is a national nonprofit organization dedicated to young athletes with asthma and youth with asthma who simply want to stay fit-and the team of parents, coaches, teachers and peers (along with their physician) who care about their health and well-being.

The Foundation's mission is to provide clear, concise and accessible educational, guidance and self-help resources for young people with asthma in easy-to-understand terms. We will do our best to de-mystify complicated medical jargon.
OUR VISION & VALUES
BEPH is committed to helping build the teamwork necessary between young people, parents, coaches, teachers, peers and physicians to effectively meet the challenges and obstacles presented by asthma. BEPH has one purpose in mind: Support the goal of being the best you can be with the action that can help make it happen.

BEPH envisions a world where all youth will exercise-with and without asthma-so that they may reap the myriad of health, psychological, and physical benefits it will bring them for the rest of their lives.

BEPH envisions a world where each and every parent, coach, teacher and loved one is better equipped with the easy-to-understand information necessary to help recognize undiagnosed or misdiagnosed young people with asthma.
OUR ATTITUDE
Got asthma? So what. You can still be a competitive youth athlete.

Got asthma? So what. You can still actively play sports or exercise to stay healthy.

Yes, you can win with asthma. Yes, you will win with asthma. In both sports and life.
OUR FOUNDER & BOARD OF DIRECTORS
JANIS I. SCHAEFFER, M.D. - FOUNDER, BOARD OF DIRECTORS

Pediatric pulmonologist Dr. Janis I. Schaeffer specializes in the diagnosis, treatment and management of young people (birth through the age of 21) with a variety of breathing and lung diseases. For more than two decades, Dr. Schaeffer has focused on the effects of asthma on young athletes in particular, and on the overall importance of exercise for youngsters maintaining an active, healthy lifestyle.

In 2008, Dr. Schaeffer founded the Breathe Easy Play Hard (BEPH) Foundation, as part of her ongoing medical and personal commitment to lifelong learning and advocacy for youth athletes with asthma and the benefits of exercise.

Under Dr. Schaeffer's tutelage, the BEPH Foundation has held special youth athletes-with-asthma clinics with professional sports franchises, for example, the New York Rangers and New York Knicks and is currently preparing customized clinics for numerous other National Hockey League, National Basketball Association and Major League Soccer teams.

She is currently developing customized "Winning With Asthma" seminars and workshops that will be rolled out to sports camps and clinics, school professionals (coaches, gym teachers, and nurses), as well as after-school sports programs.

Most recently, Dr. Schaeffer has been studying the multiple environmental triggers and pollution factors faced by young athletes who will compete in the 2008 Beijing Olympics. Her major concerns include: dealing with the effects that pollution and environmental conditions will have on exercise-induced asthma; the critical correlation between optimizing asthma control and ensuring the best athletic performance possible under challenging circumstances; and the need for an athlete to adjust his or her "normal" self-management plan to mitigate the effects from exposure to severe environmental triggers.

Dr. Schaeffer believes it is equally important that the pulmonologist understands the quickly changing emotional, psychological and social landscape that may affect an athlete with asthma's performance and overall health risk factors presented by such potentially unprecedented environmental stress.

In private practice for the past fifteen years, Dr. Schaeffer has consulted on thousands of young patients exclusively for pulmonary and chronic lung conditions, including asthma.

Prior to private practice, Dr. Schaeffer was Chief of Pediatric Critical Care Medicine (ICU) at Schneider Children's Hospital (North Shore-Long Island Jewish Medical Center) on Long Island, N.Y. for almost ten years.

Dr. Schaeffer is a Fellow of the American Academy of Pediatrics and American College of Chest Physicians and a long-standing member of the American Thoracic Society. She has been recognized as one of New York Magazine's "100 Best Doctors".

Dr. Schaeffer continues to serve as an Assistant Clinical Professor of Pediatrics at Yeshiva University's prestigious Albert Einstein College of Medicine.

A graduate of New York University and SUNY Downstate Medical School, she completed her fellowship training in Pediatric Pulmonary and Critical Care Medicine at Columbia University-College of Physicians and Surgeons, Babies Hospital in New York. She also conducted research on the control of respiration in newborns and authored numerous scientific publications.
LYNN M. TAUSSIG, M.D. - BOARD OF DIRECTORS

Dr. Lynn M. Taussig is currently a Special Advisor to the Provost (for the Life Sciences) at the University of Denver and a consultant to National Jewish Medical and Research Center, considered to be the #1 Respiratory Hospital in the United States for ten consecutive years by U.S. News & World Report. He also serves as the chair of the steering committee for the National Institutes of Health's Childhood Asthma Research and Education (CARE) Network.

A pioneer in pediatric pulmonology, he retired in 2006 after more than a decade as President/CEO of National Jewish.

Prior to the position, he was Professor and Chair of the Department of Pediatrics and Director, Steele Children's Research Center at the University of Arizona Health Sciences Center. A faculty member of the University of Arizona for two decades, Dr. Taussig began the Pediatric Pulmonary Section at the institution. More than 25 years ago, he initiated the Tucson Children's Respiratory Study, an ongoing major longitudinal study of the risk factors for asthma.

The pre-eminent pediatric pulmonologist is the author of more than 165 scientific publications and six books and monographs and the recipient of numerous honors and awards, including the the Distinguished Achievement Award from the American Thoracic Society, the Kendig Award from the American Academy of Pediatrics and the Alumni Achievement Award from Washington University School of Medicine,

Dr. Taussig is a graduate of Harvard University and Washington University School of Medicine.
JAMES (JIM) L. DOLAN
EXECUTIVE CHAIRMAN
THE MADISON SQUARE GARDEN COMPANY

As executive chairman of The Madison Square Garden Company (MSG), James L. Dolan oversees the company's many entities, including its world-famous arena complex, professional sports teams, sports and entertainment networks, and historic showplaces. Mr. Dolan also serves as chief executive officer of Cablevision Systems Corporation, one of the nation's leading media and telecommunications companies.

In his role at The Madison Square Garden Company, Mr. Dolan is responsible for the Company's overall growth strategy and manages all of its operations. He also serves as governor to the National Basketball Association and the National Hockey League on behalf of the New York Knicks and Rangers.

To ensure the standing of the Company's premier venues, Mr. Dolan has taken on a number of restoration projects throughout his tenure. In Inglewood, California, the legendary Forum arena is currently undergoing a reinvention that will create the largest indoor performance venue in the country focused on music and entertainment. This follows the October 2013 completion of a three-year Transformation of the Madison Square Garden Arena designed to significantly enhance the experience of customers, athletes, entertainers, suite holders and partners. Mr. Dolan was also the catalyst for a restoration of the Company's Beacon Theatre, which was renewed to its former grandeur in early 2009. Among his most significant accomplishments as MSG chairman, Mr. Dolan also spearheaded a multimillion-dollar restoration of Radio City Music Hall in 1999, returning the national landmark and MSG showpiece to its original splendor.

Over the past few years, Mr. Dolan has taken additional steps to expand MSG's entertainment properties. They include the addition of The Chicago Theatre, which was built in 1921 as one of the country's most opulent motion picture houses, and the Forum, which has been a celebrated arena in the Greater Los Angeles area since its opening in 1967.

Mr. Dolan has led MSG's response to local and national tragedies. He played a principal role in organizing several extraordinary benefit concerts, including "12-12-12," which raised more than $50 million for the victims of Hurricane Sandy; "The Concert For New York City," which generated more than $35 million in aid for 9/11 victims and heroes; and "From The Big Apple to The Big Easy," which raised nearly $9 million for Hurricane Katrina relief. Mr. Dolan also supports The Madison Square Garden Company's ongoing commitment to the community, particularly through the Garden of Dreams Foundation, the non-profit charity that works closely with all areas at the company to help children throughout the New York metropolitan area.

In addition to his leadership role at The Madison Square Garden Company, Mr. Dolan is chief executive officer of Cablevision Systems Corporation, which served as MSG's parent company until February 2010, when the sports, media and entertainment business became a standalone, public company. Mr. Dolan oversees Cablevision's comprehensive portfolio of advanced Optimum-branded telecommunications products, including its digital television, digital voice and high-speed Internet services, and Optimum WiFi, the nation's largest regional wireless Internet network.

Also under his purview, and serving the New York tri-state area, are Cablevision's local media properties, which include News 12 Networks and Newsday Media Group, featuring Long Island's leading daily newspaper, Newsday.

Prior to assuming his present post at Cablevision and The Madison Square Garden Company, Mr. Dolan was chief executive officer of Rainbow Media Holdings, the former Cablevision programming subsidiary that became a separate, public company named AMC Networks Inc. in June 2011. Mr. Dolan began his career with Cablevision in the 1970s and held a variety of executive positions before overseeing Rainbow Media.

Mr. Dolan serves on the board of directors for The Madison Square Garden Company and AMC Networks, and is a member of Cablevision's board of directors and its executive committee. He is also on the board of The Lustgarten Foundation, an organization he helped found in 1998 which today is the nation's largest private supporter of pancreatic cancer research. In addition, he sits on the boards of C-SPAN and the Breathe Easy Play Hard Foundation, and is a member of the New York University Steinhardt Dean's Council.
If you wish to contact BEPH specifically for marketing, fund raising, donations, community relations, speaking engagements, media relations and interview purposes:

Contact: Jaye Seidlin
By email: jaye@beph.com
By phone: 212.748.9053
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