Breathe Easy Play Hard Foundation
Breathe Easy Play Hard
About BEPH
Based in New York, Breathe Easy Play Hard (Foundation) is a national nonprofit organization dedicated to young athletes with asthma and youth with asthma who simply want to stay fit-and the team of parents, coaches, teachers and peers (along with their physician) who care about their health and well-being.

The Foundation's mission is to provide clear, concise and accessible educational, guidance and self-help resources for young people with asthma in easy-to-understand terms. We will do our best to de-mystify complicated medical jargon.
BEPH is committed to helping build the teamwork necessary between young people, parents, coaches, teachers, peers and physicians to effectively meet the challenges and obstacles presented by asthma. BEPH has one purpose in mind: Support the goal of being the best you can be with the action that can help make it happen.

BEPH envisions a world where all youth will exercise-with and without asthma-so that they may reap the myriad of health, psychological, and physical benefits it will bring them for the rest of their lives.

BEPH envisions a world where each and every parent, coach, teacher and loved one is better equipped with the easy-to-understand information necessary to help recognize undiagnosed or misdiagnosed young people with asthma.
Got asthma? So what. You can still be a competitive youth athlete.

Got asthma? So what. You can still actively play sports or exercise to stay healthy.

Yes, you can win with asthma. Yes, you will win with asthma. In both sports and life.
Janis Schaeffer, M.D.
Founder and Board Chair, BEPH

Dr. Janis Schaeffer has been a prominent Pediatric Pulmonologist in New York for more than 25 years. Her fellowship training in Pediatric Pulmonary and Critical Care Medicine was at Columbia University-College of Physicians and Surgeons, Babies Hospital in N.Y. Her career includes several years when she was the Chief of Critical Care Medicine and in charge of the ICU at Schneider Children's Hospital (now Cohen Children's Medical Center/Northwell Health) followed by over two decades of private practice exclusively in Pediatric Pulmonary Medicine during which time she has consulted on and followed 10,000 children and teens with pulmonary issues. As a result, she has extensive experience in the care of children with asthma and dedicates her time to improving their quality of life through the Breathe Easy Play Hard Foundation. She is a Fellow of the American Board of Pediatrics, a Fellow of the American College of Chest Physicians, and a long-standing member of the American Thoracic Society. Dr. Schaeffer has received numerous notations throughout her career including listings in New York Magazine's Top Doctors issues, Castle Connolly Guides to Top Doctors and America's Guide to Top Pediatricians.

James (Jim) L. Dolan
Executive Chairman
The Madison Square Garden Company

As executive chairman of The Madison Square Garden Company (MSG), James L. Dolan oversees the company's many entities, including its world-famous arena complex, professional sports teams, sports and entertainment networks, and historic showplaces. Mr. Dolan also serves as chief executive officer of Cablevision Systems Corporation, one of the nation's leading media and telecommunications companies.

In his role at The Madison Square Garden Company, Mr. Dolan is responsible for the Company's overall growth strategy and manages all of its operations. He also serves as governor to the National Basketball Association and the National Hockey League on behalf of the New York Knicks and Rangers.

To ensure the standing of the Company's premier venues, Mr. Dolan has taken on a number of restoration projects throughout his tenure. In Inglewood, California, the legendary Forum arena is currently undergoing a reinvention that will create the largest indoor performance venue in the country focused on music and entertainment. This follows the October 2013 completion of a three-year Transformation of the Madison Square Garden Arena designed to significantly enhance the experience of customers, athletes, entertainers, suite holders and partners. Mr. Dolan was also the catalyst for a restoration of the Company's Beacon Theatre, which was renewed to its former grandeur in early 2009. Among his most significant accomplishments as MSG chairman, Mr. Dolan also spearheaded a multimillion-dollar restoration of Radio City Music Hall in 1999, returning the national landmark and MSG showpiece to its original splendor.

Over the past few years, Mr. Dolan has taken additional steps to expand MSG's entertainment properties. They include the addition of The Chicago Theatre, which was built in 1921 as one of the country's most opulent motion picture houses, and the Forum, which has been a celebrated arena in the Greater Los Angeles area since its opening in 1967.

Mr. Dolan has led MSG's response to local and national tragedies. He played a principal role in organizing several extraordinary benefit concerts, including "12-12-12," which raised more than $50 million for the victims of Hurricane Sandy; "The Concert For New York City," which generated more than $35 million in aid for 9/11 victims and heroes; and "From The Big Apple to The Big Easy," which raised nearly $9 million for Hurricane Katrina relief. Mr. Dolan also supports The Madison Square Garden Company's ongoing commitment to the community, particularly through the Garden of Dreams Foundation, the non-profit charity that works closely with all areas at the company to help children throughout the New York metropolitan area.

In addition to his leadership role at The Madison Square Garden Company, Mr. Dolan is chief executive officer of Cablevision Systems Corporation, which served as MSG's parent company until February 2010, when the sports, media and entertainment business became a standalone, public company. Mr. Dolan oversees Cablevision's comprehensive portfolio of advanced Optimum-branded telecommunications products, including its digital television, digital voice and high-speed Internet services, and Optimum WiFi, the nation's largest regional wireless Internet network.

Also under his purview, and serving the New York tri-state area, are Cablevision's local media properties, which include News 12 Networks and Newsday Media Group, featuring Long Island's leading daily newspaper, Newsday.

Prior to assuming his present post at Cablevision and The Madison Square Garden Company, Mr. Dolan was chief executive officer of Rainbow Media Holdings, the former Cablevision programming subsidiary that became a separate, public company named AMC Networks Inc. in June 2011. Mr. Dolan began his career with Cablevision in the 1970s and held a variety of executive positions before overseeing Rainbow Media.

Mr. Dolan serves on the board of directors for The Madison Square Garden Company and AMC Networks, and is a member of Cablevision's board of directors and its executive committee. He is also on the board of The Lustgarten Foundation, an organization he helped found in 1998 which today is the nation's largest private supporter of pancreatic cancer research. In addition, he sits on the boards of C-SPAN and the Breathe Easy Play Hard Foundation, and is a member of the New York University Steinhardt Dean's Council.

Jason Price, M.D.
Board Member, BEPH

Dr. Jason Price is a board certified Pediatric Pulmonologist who is in private practice in New Hyde Park, New York. He is the owner of Price Pediatric Pulmonology /Pediatric Asthma and Pulmonary Associates of N.Y. Dr. Price completed his pediatric residency at New York-Presbyterian Hospital Weill Cornell Medical Center after which he completed his pediatric pulmonary training at New York-Presbyterian Columbia University Medical Center. He is affiliated with Cohen Children's Medical Center/Northwell Health, and New York Presbyterian-Weill Cornell Medical Center. Dr. Price specializes in comprehensive pulmonary care with a focus on developing personalized care plans for children with asthma and exercise induced bronchospasm. Dr. Price's other areas of medical expertise include allergic rhinitis, respiratory tract infections, bronchiolitis, and croup. Dr. Price is a member of the American Thoracic Society and the American College of Chest Physicians. He is also a Fellow of the American Academy of Pediatrics. During his free time, Dr. Price enjoys playing ice and roller hockey, and snow skiing. As a patient with mild asthma, he too must take his inhaler occasionally while playing!

Jaye Seidlin, Esq., CHC
Board Secretary, BEPH

Jaye Seidlin, Esq., CHC is an Attorney, Certified Integrative Nutrition Health Coach and Health Advocate. Jaye has been an integral part of Breathe Easy Play Hard from its inception, organizing BEPH events, coordinating outreach, marketing, fundraising and PR. She is passionate about BEPH's mission to spread the message that all kids and teens "can win and will win" with asthma by being informed, educated and prepared. As a Certified Integrative Nutrition Health Coach, Jaye provides personalized wellness, body image and nutrition programs as well as thyroid support for individuals, children & families and corporations. Jaye has lectured and worked with schools and universities, Fortune 500 companies, national eating disorder associations, The Boys & Girls Club and professional sports teams to help individuals, children and families develop and maintain healthy and happy relationships with their bodies. Jaye works with parents, kids and teens on implementing healthy and nutritious meal plans to increase energy, self-esteem and lower anxiety. She has spoken at schools around the country on body image, pursuing your passionate purpose and healthy nutrition. To become involved in BEPH events and outreach please call: (212) 982-7618 or email:

If you wish to contact BEPH specifically for marketing, fund raising, donations, community relations, speaking engagements, media relations and interview purposes:

Contact: Jaye Seidlin
By email:
By phone: 212.982.7618
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