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The Breathe Easy Play Hard (BEPH) Foundation partners with professional
sports franchises--including the National Hockey League's (NHL) New York
Rangers, the National Basketball Association's (NBA) New York Knicks,
the Women's National Basketball Association's (WNBA) New York Liberty
and Major League Soccer's New York Red Bulls--to present community,
public and media relations programs around youth athletes with asthma
awareness.
BEPH plans to expand these programs throughout the NHL, NBA, WNBA and
MLS in the years to come.
HOCKEY: NEW YORK RANGERS, JANUARY 12, 2008
The Rangers held "Youth Asthma Awareness Night" at halftime during their
game against the Montreal Canadiens in Madison Square Garden. BEPH set
up display tables throughout the arena, staffed by nurses and other
professionals, to answer questions, offer information on home monitoring
devices, and promote the awareness message.
Ranger's commentator Al Trautwig interviewed "Dr. J." during the
halftime intermission report on the subject, followed by the airing of
public service announcements by two of their stars that have asthma,
forward Ryan Hollweg and centre Blair Betts.
View The: Rangers YouTube interview | Ranger PSAs | Rangers Photo Gallery
BASKETBALL: NEW YORK KNICKS, APRIL 14, 2008
Dr. J. and her legion of youth athletes with asthma have thus far "mixed
it up on the court" with Knicks and Liberty legendary guards John Starks
and Kym Hampton during a youth asthma awareness basketball clinic.
Click here to see BEPH play ball with the New York Knicks in Madison Square Garden!
SOCCER: NEW YORK RED BULLS, AUGUST 24, 2008
Breathe Easy Play Hard Foundation took its (soccer) kicking game to
Giants Stadium where Major League Soccer's New York Red Bulls hosted Youth
Asthma Awareness Day and battled the two-time defending MLS Cup
Champion Houston Dynamo, led by US National team forward Brian Ching.
BEPH set up display tables throughout the arena, staffed by nurses
and other professionals, answered questions, offered information on home
monitoring devices, and promoted its youth athletes with asthma awareness
message. The event also served as a BEPH fundraiser.
Click here to see BEPH's engagement at Giants Stadium with the New York Red Bulls!
BASKETBALL: NEW YORK LIBERTY, SEPTEMBER 7, 2008
BEPH will be featured during the halftime show between the ABC-TV
televised New York Liberty versus Chicago Sky. Liberty star forward
Ashley Battle, who has asthma, is featured in BEPH public service
announcements that will air intermittently.
BEPH will set up display tables throughout the arena, staffed by nurses
and other professionals, to answer questions, offer information on home
monitoring devices, and promote its youth athletes with asthma awareness
message.
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